"Sincerity, Trust and Honesty" are the three prime principles of SEN YEH.
Sincerity-Do things with sincerity.
Trust-Trust yourself first, so you may gain trust from others.
Honesty-Be an honest man as who you are. Don't deceive and don't conceal.
Today's you might not be 100% perfect, but we should make progress every minute and every second. I expect every SEN YEH colleague to uphold with this spirit and become the cornerstone for the steady and sustainable growth of SEN YEH.